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an impact beyond just informing. an impact that gets people to take action themselves. as a human being that's really important. this is not just a spectator sport. >> environmental activist bill mckibben said the earth is overflowing with energy. we just haven't learned to put it to good use. bill, thank you for coming on the show. you wrote a remarkable piece from my perspective in the "rolling stone" recently. 2, 565 and 2795. >> 2-degrees, the one thing that the world has agreed on about climate change. we cannot let the planet warm more than that. every government has signed off which is a good thing since we raised the temperatures by one degrees. 565 giga tons of carbon billion tons, the scientists say we could have that and have some hope of staying below that two-degree level. 2795 giga tons. that's how much the financial analysts tell us that the fossil fuel industry has in its declared reserves. oil and gas is still below ground but economically it's above ground. they'll burn it unless we figure out how to stop them. they have five times the carbon necessary to break the planet a
, and trying to convince other people to call to action, buy my product, come to my game, watch my movies, join my team. act in the film. act in the television series. you're always convincing them. what is the secret sauce that makes someone say yes instead of no. seeing that across a whole type of activities, you're always trying to get one or many one to do something. vote for me, put me in jail. give me a chance to join your club or team or whatever it is. as i looked at it i realized that even though the digital world has covered us, it's the ooos and the aaahs of the analog that make people move, make people act. you narrate the experience and embed the call to action as an experience. that's what i call emotional transportation. move you emotionally and then the information embedded in that story becomes memorable actionable. i began to use it in teaching. i teach full time at ucla, and i use it in others areas i wrote in harvard business reviews about it. someone said put this in a book, and so i did. >> your book begins with former mayor, i never thought he would leave of las vegas. >>
environmental activists. find out why he says we're doomed unless we take action now. that viewers like about the young turks is that we're honest. they know that i'm not bs'ing them with some hidden agenda, actually supporting one party or the other. when the democrats are wrong, they know that i'm going to be the first one to call them out. they can question whether i'm right, but i think that the audience gets that this guy, to the best of his ability, is trying to look out for us. [ piano plays ] troy polamalu's going deeper. ♪ ♪ and so is head & shoulders deep clean. [ male announcer ] with 7 benefits it goes deep to remove grease, gunk and flakes. deep. like me. [ male announcer ] head & shoulders deep clean for men. ♪ ♪ let's rock and roll. there is so much going on that every day presents another exciting issue. from financial regulation, iran getting a nuclear bomb, civil war in syria, fraud on wall street, destruction of medicare and medicaid. there are real issues here. having been a governor, i know that trade-offs are tough. things everyday exploding a
Search Results 0 to 2 of about 3